We can now mass produce a t-shirt with an 80% smaller environmental footprint. Yup, 80%. We call it the Up-shirt!
Every year we produce millions of t-shirts.

You probably have a few well loved tees, and maybe a couple souvenir t-shirts from your travels, sports events, concerts, etc - we all do. T-shirts are an iconic, essential piece of clothing but, from crop to shop, they carry a pretty hefty environmental burden ...

European Union European Regional Development Fund – Investing in your future